This article will discuss more about brand activation, starting from the definition, benefits, types, to examples of its application. Read more below!
What is Brand Activation?
As a business owner, you are always looking for new ways to reach your target audience . One of the most effective ways is through brand activation . Brand activation is a marketing strategy that actively involves consumers in brand promotion activities.
Brand activation is an important part of a company's marketing strategy. This is because activation helps companies connect with their audiences in a more personal way. In addition, this activity can also help build good relationships with the audience.
So, it can be concluded that brand activation is the process of changing a company's marketing efforts into an interactive experience. Reported from Kledo , basically businesses always need interactive experiences to be able to attract audiences. Why is that?
This is because the idea behind it is that consumers are more likely to remember and associate positive experiences. So rather than remembering a product or service, consumers will remember positive activities or activations carried out by the company.
Activation also refers to the process of marketing and advertising a product by making it available for people to experience. It is also a way for brands to create an emotional connection with their customers.
Brand activation can involve a variety of marketing buy phone number list tactics, such as promotional events, advertising campaigns, content creation, event sponsorships, and the use of social media. These tactics aim to make the brand more known and remembered by consumers.
This also results in positive engagement and interaction between brands and consumers, and encourages consumers to interact further with the brand .
Benefits of Brand Activation for Business
Brand activation is a marketing strategy that has been used for decades. It has evolved to encompass a wide range of activities, from product sampling to public relations events.
Here are some of the benefits of brand activation for your business development.
1. Increase Brand Awareness
By doing brand activation , your brand can be known by more people more widely. This will greatly help in increasing brand awareness and making the brand more easily remembered by consumers.
2. Increase Consumer Engagement
In brand activation , consumers are actively involved in the activities carried out, such as product trials, events , or direct experiences. This can help create a stronger emotional attachment between the brand and the consumer.
3. Increase Consumer Loyalty
By engaging in brand activation , consumers can feel closer to the brand . This can encourage them to be more loyal to the brand .
4. Increase Sales
Brand activation can help increase sales, especially in the long term. Why is that? This is because consumers will feel more trusting and familiar with the brand after being involved in brand activation activities.
5. Increase Brand Equity
By doing brand activation , brands can create a positive perception in the eyes of consumers and increase brand value (brand equity ). This can make your brand more attractive to consumers and make it superior to other brands .
6. Increase Brand Influence
By increasing brand awareness, consumer engagement, consumer loyalty, and sales, brands can have a greater influence in the market. This can also help your brand achieve its overall business goals.
Types of Brand Activation Strategies
After understanding the concept of brand activation , next we will review what types of strategies there are. Here are some types of brand activation strategies that you can apply to develop your business.
1. Promotion Activation
The first type of brand activation is promotion activation , which is a strategy used by marketers to get consumers actively involved with the brand by offering certain discounts or promotions.
You can implement this strategy by giving consumers instant coupons or discounts when they add your product to their cart on the marketplace.
This promotion activation strategy can effectively create a sense of urgency for consumers to buy your products. Massive discounts can make them want to buy more of your products.
