It is no coincidence that the use of visual elements is essential in the creation of content that can communicate the desired message clearly and quickly. As we will explore in more detail, visual content must follow a convincing logic to properly exploit visual storytelling and clear planning to achieve significant results.
Table of Contents:
What is meant by visual content?
What are the visual contents?
Visual content, what are the advantages?
Visual content marketing and branding: what combination?
Tools to create original visual content
Canva
Snap
cBeFunky
The Impact of Quality Hosting
What is meant by visual content?
Textual content serves to inform and excite the user; visual content serves to arouse emotions. Even more so if, nowadays, the attention span of users who surf the web is increasingly thinning due to the overload of information that users themselves receive, and their consequent selective behavior.
In this context, visual communication is laos telegram phone number list increasingly important, especially in marketing strategies, since visual content is easy to “consume” . Shareable content is authentic, unique, captivating and, in order to generate engagement, increasingly aesthetically curated. In fact, HubSpot research conducted in 2021 revealed that for 70% of companies investing in content marketing, visual content is the focal point of their strategies.
This is because visual marketing significantly contributes to increasing customer engagement and sales, as visual elements help in making faster purchasing decisions.
What are the visual contents?
We can distinguish different types of visual content, so let's try to identify the most relevant ones from a marketing perspective.
Images . When an article is quite long, inserting images can help make it easier to read.
Infographics . Statistics, reports and data represented through graphics are able to convey information more quickly and immediately.
Illustrations . Give your content a unique touch and stand out from the competition: illustrations can be creative, imaginative and original.
