Peculiarities of choosing new regions and partners

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First, you need to choose a region for expansion. It is important to look at the presence of competitors: whether they are there or not, how many of them are there, how they feel and what they do in the market. If other similar companies are not doing well, they cannot get into the black for a long time, it is worth understanding the reasons. The problem is in their strategy or simply a specific market does not need such a brand now.

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It is important to assess the level of solvency of the population, to analyze in detail the taste preferences and fashion trends in a particular region. Regional development plans also play a role. It is possible to work ahead of the curve and take a good position in an unformed market. No less important is the tourist potential of the region, since namibia telegram database buyers can be not only local residents, but also guests.

The next step is to find a suitable location depending on what formats are allowed for a particular brand. Here it is necessary to decide how to develop a partner network: through single-brand boutiques, islands or through zones and display in a multi-brand retail format.

The choice between mono- or multi-brand formats is influenced by the strength of the brand. When making a decision, it is worth studying the potential of retail real estate in the area:

number and class of shopping centers;
single-brand points of sale: which brands and in which product categories are represented;
statistics, or more precisely, attendance;
brand popularity in social networks and in the information space, including search queries on the network for a specific region.
Once you have decided on the region and location, you can start looking for a partner. When selecting, it is important to check the legal purity of the company and its management, previous experience working with other brands, especially under a similar partnership system, as well as the presence of retail experience and knowledge of the commercial real estate market.

It is worth studying the financial side of a potential partner, because in order to develop a brand, he must be ready for investments and have the necessary working capital.

During negotiations, pay attention to behavior: how involved, attentive to details, and proactive the partner is. The ideal partner is not just an experienced entrepreneur, but also a person who loves the brand he or she is going to work with.