10 tips to increase conversion rates in your online store - Part II

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Marketing departments want to offer great customer experiences to improve the customer-brand relationship and establish more emotional bonds. But to be able to do this, marketing experts must know exactly who their customers are and what their behavior is . In order to have all this information, we need to know the Customer Journey , because it is usually very diverse and fragmented. It is very important to convert this data into value so that marketing experts can later allow the customer to enjoy a great brand experience.


Real value of insights
Over the past few months, we have heard and read in various media outlets that data is a great asset for companies; it is the era of data. There is no shortage of figures, variables or statistics. However, the ability to make the right decisions is often lacking. Marketing professionals must be able to identify the right data about people, channels, devices, locations… And once identified, they must be contextualized in terms of behavior and demographics to effectively guide the planning of Marketing campaigns.


Value of the best decisions
Once marketers have gathered all the insights about their audience, they greece email list need to know what they want to do with that information. It's important to offer consumers what they want when they want it.


Monetary value
If marketing and advertising are optimized through data, the customer experience will surely be much better, helping us increase revenue, reduce costs, and increase opportunities to experiment and innovate.


Value based on data
If we want to put the customer first, we have to prioritize data. Data is the foundation for creating business value.

As much of the data relates to individuals, one of the points we want to stress is that companies must be transparent about what data they use, who uses it and for what purpose. Each company must abide by the data protection law of its country.