Workflows in drip marketing are essential to guide prospects through the sales funnel efficiently and effectively. Below are some examples of the most common ones in B2B drip marketing that can significantly improve lead generation and conversion.
Welcome flow for new subscribers
A welcome flow is essential to establishing a good first impression and introducing new subscribers to your company. This flow usually consists of several emails sent during the first few weeks after subscribing.
Welcome email: We thank the subscriber for joining and provide an introduction to our company, highlighting the benefits of being a subscriber.
Product or service presentation: We send an email detailing our main products or services, including use cases and customer testimonials.
Educational resources: We share valuable content such as ebooks, guides, or lawyer email marketing database webinars that are relevant to the subscriber.
Call to action: We end the flow with an email that includes a special offer or a call to action to schedule a demo or consultation.
Nurturing flow based on content downloads
This flow is triggered when a prospect downloads specific content from our website, such as a white paper or a whitepaper . The goal is to keep the prospect interested and provide them with meaningful additional information.
Thank you for download: Immediately after the download, we send an email thanking the prospect and including a link to the downloaded content.
Related content: We follow up with emails that offer additional content related to the download topic, such as blog articles or case studies.
Needs Assessment: We send an email that includes a short survey to better understand the prospect's needs and challenges.
Webinar Invitation: We offer the opportunity to attend a webinar related to the topic of the downloaded content.
Call to action: We end the flow with an email inviting the prospect to schedule a consultation with our sales team.
Inactive Lead Recovery Flow
This flow is designed to reactivate leads who have previously shown interest, but have stopped engaging with our communications.
Re-engagement email: We send a friendly email reminding the lead about our company and highlighting any updates or improvements to our products or services.
Exclusive Offer: We provide a special offer or exclusive discount to encourage re-engagement.
Valuable content: We share valuable content that may be of interest to the lead, such as new ebooks, case studies, or blog articles.
Event Invitation: We invite the lead to participate in an upcoming event, such as a webinar or conference.
Final Call to Action: We end the flow with a call to action to schedule a demo or consultation, highlighting the benefits of rekindling the relationship.
Hot Lead Conversion Flow
This flow is targeted at prospects who have shown a high level of interest and are close to making a purchasing decision . The goal is to provide the final information needed to convert them into customers.
Customer Testimonials: We send an email that includes testimonials and case studies from satisfied customers.
Product comparison: We provide a detailed comparison of our products or services against the competition.
Product demo: We invite the prospect to a live demonstration of our product or service.
Detailed Case Study: We submit an in-depth case study that showcases the ROI and specific benefits of our product or service.
- Board index
- All times are UTC
- Delete cookies
- Contact us