1. Marketing and Sales Alignment
Nowadays, the difference between marketing and sales is minimal and it is necessary that the customer does not notice this gap. This is called Smarketing , ensuring that your marketing and sales strategies are perfectly aligned to provide your customer with a global experience that gives them confidence and completes the purchase.
To do this, you must know ABM strategies , which concentrate marketing and sales efforts in a comprehensive strategy to identify, participate and measure target lists, obtaining optimal results and growth. Some of the benefits of applying an ABM strategy are:
Improve ROI
More personalized and focused communication
Aligning the sales and marketing department
Improve the customer experience
If you are interested in this strategy, in the following article we explain in saudi arabia email list more detail: How to use ABM to boost the success of your B2B company. And to carry out an ABM strategy there are some tools that can be of great help, such as:
Terminus : Has a very powerful set of ABM tools, which include Hub Central, a digital marketing and sales platform with personalization and account-based analytics. Easy integration with Hubspot CRM.
Madison Logic : It is a simple and intuitive ABM tool, excellent for those who are just starting out with this type of tool.
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2. CRM for B2B
To build a long-term relationship with your customers, you need to know them in depth . To do this, using a CRM allows you to better understand the tastes and needs of your customers and potential customers in order to offer the best service and thus increase the degree of satisfaction with your company.
Working with a CRM also allows you to have global visibility of all the actions that our marketing and sales team are carrying out, collecting all the information about your customers in one place. In this way, it helps to connect the two teams and provide more information to your salespeople so that they can prepare optimized arguments that are aimed at covering the concerns of the leads obtained from marketing.
At Connext we trust in Hubspot , a CRM that provides you with a complete suite of tools for marketing, sales and customer service. It offers a completely free CRM system with which you can organize, monitor and nurture relationships with your leads and customers. Each tool is used to:
Marketing Hub : Increase traffic to your website and convert more visitors with more personalized and segmented campaigns.
Sales Hub : Collect the most relevant data from your prospects and target them more efficiently to close more sales.
Service Hub : Communicate with your customers to retain them longer and turn them into promoters who boost the growth of your business.
Hubspot's CRM is very intuitive and your team will quickly learn to use it with the help of all the courses, articles and guides included . However, to make the most of its potential, it is key to have a partner experienced in digitizing the sales process, aligning the marketing and sales departments, generating a model for attracting potential clients and closing a greater number of sales each month. At Connext we are experts in the B2B sector, with years of experience in Inbound Marketing and CRM tools, being official Hubspot partners. If you want to know in more detail all the advantages of Hubspot's CRM, we will be happy to help you.
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3. Social Selling
You should know that 91% of B2B buyers are active on social media and more than 80% rely on it during their purchasing processes. Therefore, it is essential to move through social media to network, create a brand, obtain leads and get new clients. With Social Selling you will be able to know where your client is, what interests them and be able to talk to them directly, the dream of any sales team!
In the B2B sector, the social network par excellence for all commercial sectors is LinkedIn . A meeting point for professionals, where you can find out the Pain Points of your potential clients and attack them in a personalized way, managing to improve your conversions and increase sales. LinkedIn has a tool that your sales team should know: Sales Navigator. With it, your salespeople will be able to increase the acquisition rate of quality leads and close a greater number of sales. Using Sales Navigator you will achieve:
Searches with detailed segmentations
Increase lead generation and with higher quality
Linking your LinkedIn contacts to your CRM
As you can see, the use of Sales Navigator is essential for your sales team. At Connext we have prepared a guide explaining everything you need to know about the tool.
4. Automate B2B sales
B2B purchasing processes are long and complex. The sales team must ensure that all the potential client's doubts and concerns are resolved throughout the process to ensure their trust and close the sale. A good automation strategy is a fundamental advantage to increase the productivity of your sales team, offering the information that your potential clients need at the right time and moving through the funnel by automating the most monotonous and routine tasks such as:
Creating Tasks
Calendar update
The team's call-up
Sending personalized follow-up emails
With the Hubspot Sales tool, it will be very easy for you to automate sales, including email sequences and personalized reminders for your prospects at the right time, obtaining very relevant information to be able to prioritize based on the probability of becoming a client.
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From Connext , we offer a free webinar given by the Co-founder and Head of Business Development: Marcos García. We will talk about everything discussed in this post in more detail, addressing issues such as:
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