6 Questions to Ask to Improve Your Brand Strategy

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1. What is your story?
The first question you have to ask when defining your brand strategy is what story you are trying to sell through your brand. Your story depicts an image of who you are and what you do. People don't want to just buy a product, they want to buy an experience. Stories elicit experiences and emotions from your customer and propel them toward purchase. list of antigua and barbuda consumer email Your story is usually derived from your value proposition and should provide context as to where your company has been, and where you plan to go in the future. The goal of your story should be to capture your audience's attention, and it should loosely align with all aspects of your business strategy. Your story is the overarching premise of your company's existence. If you can create a compelling story, your prospects will see greater value in your product.

2. Who is your ideal customer and how do you speak to them?
The next question to ask when working towards improving your branding strategy is who your ideal customer is, and how will you go about speaking to them. There are two things to consider when thinking about your ideal customer: Your ideal customer profile and your buyer personas. The ideal customer profile should relate to the type of company you are looking to sell to. When determining which companies you want to target for your business, you will want to look at the firmographics to get a better understanding of what companies would be a good fit. For instance, analyzing factors like industry, company size and annual revenue will give you a better understanding of a company and if its need is in alignment with your product offering.