Now you need to brainstorm content ideas that fit the interests of your audience and your business. This will help you fill out your content calendar.
Write down a list of general topics related to your niche so you can do keyword research.
Use Semrush's Keyword Magic tool .
Enter one of your theme ideas, select the target country and click "Search ".
"cardio exercises" entered into Keyword Magic Tool
You'll see a list of keyword ideas with data like search geographic area of algeria volume, keyword difficulty (how hard it is to rank for a given term), and search intent (the reason for the search).
Look for keywords that are especially relevant to your niche. The subtopic groups on the left are helpful for this.
Subtopics highlighted in the left column
It's also a good idea to use the " Questions " tab to see question-based keywords. These are often informational terms that can be very useful to create content around.
question keywords filter highlighted
Write down the ideas you want to cover, repeat the process for other topics, and then determine how you want to cover each one.
Some may work better for blog posts. While others may be better suited for something else.
When it comes to social posts, you can create multiple posts from a single idea.
Also, don't forget that not everything has to be completely new. You may already have content on these topics that could be improved.
Next, we recommend that you identify gaps in your planned content using the Topic Research tool .
Go to the tool, enter one of your topics and choose your target location.
Next, use the “ + Enter domain to search for content on ” button to enter a competitor’s URL and click “ Get content ideas .”
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