Your business cannot address an indiscriminate clientele:

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One of the most common mistakes that people make when managing a hotel or other accommodation facilities is to think that their marketing strategy must be aimed at every type of public, excluding fundamental factors such as nationality, age, gender, interests and habits. Therefore, identify the target that you want to reach and on which you will necessarily have to focus . To help you identify your potential consumers, you will have to ask yourself some simple questions, in order to narrow down the target:

Identify your distinctive features: what type of customer is my hotel best suited australia email list for, based on its specific characteristics?

Identify your strengths: analyze the positive reviews you have obtained from customers and, based on those, narrow down the target you will address

Identify weak points : also focus on negative reviews and try to exploit them to your advantage by differentiating yourself from the competition

Calculate your turnover

Examine your characteristics : based on my aptitudes, which customers would I prefer to come into contact with?

After answering these questions you will have a clear picture of the situation, on the basis of which you can build your strategy.

To further segment your target, don't forget to analyze the needs and desires of your potential customers and, consequently, make changes and improvements to the website and the content offered. The tourism market is very competitive and, often, too generalist: studying a very specific target and specializing in it will help you differentiate yourself and excel compared to your competitors. The customization that you will be able to guarantee will be your path to success .