Do you know which day retailers prefer to send email marketing campaigns?

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In the world of digital marketing, there has always been a certain concern about which days are best to carry out certain actions and what their frequency should be . A good example could be sending Email Marketing campaigns or posting on Social Networks. Today we focus on the first case.


Marketers often wonder what is the best time to launch their email marketing campaigns and how much time should be left between sending one email and another. Some time ago, Digital Response conducted an AB test to find out what was the best time to launch an email campaign and we came to the conclusion that there is no significant difference poland mobile phone number list between sending it, for example, in the morning/midday or at night.
Today, along the same lines, we want to compile the frequency and days of sending 15 fashion brands in the Retail Industry over the course of a month. This way, we can analyse which days they prefer to send their emails and the exact amount. These are the selected brands:

Adolfo Dominguez
Custo Barcelona
Massimo Dutti
AC
Cortefiel
Intropia
Unequal
H&M
Bershka
Mango
Zara
Pull&Bear
Roma Point
Pepe Jeans
Bimba&Lola
You can find more data in the Retail Email Marketing Benchmark 2017.
1- Shipments made during the month of April 2017
The company that carries out the greatest commercial pressure via email, in the case of registering for the 3 sections, is Mango ; and in second place is Cortefiel with a total of 14 shipments .
At the opposite pole we find Custo , who has not sent any email this month of April. Zara (Men's section) also stands out for its few shipments, 2 in total.




Finally, the average sending frequency would be a total of 10 email campaigns per month .2- Shipments made per day
The day of the week where the majority of shipments have been concentrated ( 23.74% ) has been Sunday , followed by Thursday and Tuesday . On the other hand, Saturday is the day with the fewest shipments.

3- Shipments per day and by brand
Massimo Dutti has been the only brand to concentrate its shipments on Saturday. Bershka , Cortefiel, H&M, Mango and Pull&Bear do so on Sunday. On the other hand, brands such as C&A or Punt Roma prefer Thursday.

Therefore, the final conclusion that we draw from this data is that the preferred day for shipments is Sunday and that the frequency of shipments would be a total of 10 campaigns per month .