Using User Generated Content in your social editorial

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User-generated content helps audiences connect and engage more deeply than self-serving content created by companies. Additionally, consumers tend to trust peer reviews more than messages directly from brands: UGC such as reviews, testimonials, and personal stories can help companies build a positive and credible reputation . Finally, plan provides fresh, new content that is suitable for capturing followers' attention and keeping them engaged, with very low production costs, both in terms of investment and resources.


When we talk about brand identity or brand dentist data identity, the big international brands with large budgets and dedicated teams immediately come to mind. The logo, a payoff or simply the colors of certain brands have become so iconic over time that they have entered the collective imagination. Think of the famous Nike “Swoosh”, so recognizable that it does not need to be accompanied by the name to identify the brand.


Another example is the well-known Tiffany blue that immediately evokes the high jewelry brand or the name “Scotch”, widely used as a synonym for the product itself. Even without the massive resources that large companies can access, small and medium-sized businesses can still create a solid and successful brand identity. With a well-defined and structured method, a keen spirit of introspection and clear values ​​and mission, it is possible to stand out and create a distinctive brand identity for your brand.