This set will create a good shopping experience. According to statistics, it is the most important differentiating element today.
This is just one example of what the Hooker model can do . Let’s malaysia whatsapp mobile phone number list review the four lessons Hooked offers to improve your SaaS marketing.
1. Identification and analysis of triggers
The first lesson in the book is based on identifying and analyzing triggers. These are the catalysts that make the user decide to use the product or service. It can be a notification, an advertisement, an email or even something as simple as seeing a friend use the product.
To identify them, you can follow a buyer journey and ask yourself a series of pertinent questions:
What problems in the buyer persona's life does my product solve?
What values of my BP are reflected in my product?
What channels or media do you use to communicate with users and convey your value proposition? Are they effective?
Once you've analyzed your triggers, you can begin to optimize and customize them to make them more effective and relevant to your users.
As Nir puts it in his book: “The most effective triggers are those that are relevant to the user, personal and timely.” Therefore, you can start by segmenting your customers according to their characteristics, interests or behaviors.
You can also use email marketing strategies. In these personalized messages, you can remind them of the added value you offer in the form of solutions to your audience's problems, thereby triggering an action.
2. Design simple but effective actions
The second stage of Hooked learning focuses on designing simple, yet effective actions that your users can perform to earn a reward.
This is the type of actions that a lead performs after being activated by a trigger.
In other words, it is about inviting the client to carry out an activity. Among the alternatives we have:
Browse the company website
Open a product and share your opinion
Click on a link
Scan a QR code
It is important to consider the difficulties your users may encounter when performing the action, so that you can simplify it to make it effective.
Once you have implemented this step, you should test it and review your metrics. This way you will know if the actions work and generate the expected results. By analyzing the conversion, retention and loyalty metrics you will know where you can improve.
In addition, to check whether the actions have been effective, you can carry out a test, survey or interview your users to determine their level of satisfaction.
Keep in mind that the most effective actions are the easiest, most attractive and most rewarding.
