In order for your online marketing goals to be successful, you cannot afford not to study your competitors . Far from it!
Make time to stay up to date with what your competitors are doing. You chinese overseas asia phone number data don’t want to miss out on new products, new communication methods, and lead acquisition channels.
3. You need a strategy to checkmate
Another similarity between chess and web marketing is that you can't get to checkmate in one move. One day I'll explain how to try to close a chess game in just four moves, but that's another story.
In digital marketing you always have to plan your “attacks” and lead your target from a commanding position where you can always follow the game moves.
Sometimes you will have to sacrifice a few pieces along the way as part of your strategy. But that doesn’t matter. Aim at your target with awareness and reasoning.
Use the data you have about your users. Personalize the messages and communications you send. Listen to what they have to say about your products . Analyze the metrics you can collect on engagement and sentiment towards your brand.
Did you know that in professional tournaments, chess is played by keeping time ? A very strange clock with two dials is used to count how long it takes a player to make a move. Also, when a player touches his pieces, he is required to move the first one touched.
Not to mention that each player must write down the moves on a scoresheet with algebraic formulas. I can already see the drop of sweat running down your temple.
You understand that playing a game of chess is not exactly child's play. And it is not child's play for the web marketing manager either. New techniques for business growth and enhancement are born almost every day and you cannot afford to waste too much time.
There are growth hackers out there who can position a startup overnight and take your market position away.
Is there a cure for all this anxiety? Yes! And it's called Marketing Automation . You may not even realize how much time you can save by setting up a simple marketing automation strategy that does for you what you would have to do in weeks of work.
5. You need to think carefully about which piece to use for your next move.
The best chess players and the best web marketers manage to see everything they do as one fluid and natural thought .
