One of the potentials of Marketing Automation is to continue contact with the customer outside the website. Sending targeted communications through the activation of triggers and personalized emails , in fact, allows you to make the customer experience consistent at every touch-point.
Re-engage the user once they have completed an action, visited a particular section of the store or in view of a particular anniversary: thanks to Blendee's over 300 types of triggers , it is possible to re-contact the user on different channels, from social media to email.
Imetec, a leader in the sale of small list of antarctica consumer email household appliances, has implemented a series of activities aimed at creating and strengthening relationships with its consumers by sending personalized emails.
Trigger Welcome Email
Trigger Birthday Offer
Trigger Abandoned Cart
Marketing Automation Strategies: The Welcome Mail Trigger
Trigger Welcome Email
For all users who register on the site, a trigger is activated that is based on a workflow of two emails sent:
the first shipment is made 6 days after registration.
The second shipment is made 2 days after the first shipment.
The goal of activating a workflow of this type is to accompany the user in the path of approaching and encouraging the first purchase . In addition to providing registration data, information about the brand is provided, recommended products are shown, and a 20% discount is offered on the first purchase.
