Choice and acquisition. During this stage, the user has already shown interest in your product and the marketing team has given them enough information to take it to the sales team. This is when they take korea whatsapp mobile phone number list the step to choose and acquire what they were looking for.
In order to proceed to the final stages, you must complete the purchasing process.
Implementation, testing and maintenance. Finally, it is time to test the product or service you have purchased. At this stage, it is important for your brand to stay in the consumer's mind to build loyalty and encourage them to make new purchases or, in this case , repurchase the product they have already purchased.
Having a defined customer journey will help you provide a better purchasing experience and identify any flaws in your sales process. It will also allow your teams to continue working in synergy.
“ Having a defined customer journey will help you provide a better purchasing experience and help you identify any flaws in your sales process.”
The customer journey also allows you to understand the reactions and opinions of potential customers at different stages, as well as focus on their particular needs, offering better customer service.
You can customize processes according to the stages and also find out if there are improvements to be made. For example: if the customer goes through the first stages, makes the purchase and then does not make any further transaction with you, there is something wrong either with the quality of the product or with the after-sales process.
If, on the other hand, the user is interested in your product but does not complete the purchase process, you must evaluate what is missing from the sales team and the central phase of your customer journey.
How to create a Customer Journey
As we mentioned earlier, there are several teams involved in the customer journey process. For this reason, the first thing you need to do to create yours is to have a meeting with the people whose work involves this process.
Since they are part of it from the beginning, it will be much easier to develop an effective and collaborative customer journey.
Now is the time to know what you need to design the customer journey map.
Customer Journey Map
What is it?
The customer journey map is the detailed guide with directions and step-by-step instructions that users will follow once they discover your brand.
Why is it important to have a map of your Customer Journey?
Your customer journey map will ensure that the entire process is recorded in a uniform manner and that anyone within your business can be aware of what the path a potential customer should follow should be.
You will also be able to clearly see the process step by step, modify strategies or actions and specifically evaluate each of the stages to improve your operations with each client.
How to create it?
To create your customer journey map, you need certain information to help you build it. Below, we will mention the most important elements. Remember that this map must focus on the brand's objectives and take into account your buyer persona.
