It's also crucial to think about topic relevance

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This flexibility needs to be set up before production, by exploring the potential outcomes and headlines you’re going after before you have them. Find related topics In the production stage, we obviously need to focus on our fundamental topic. This is often the domain's main reason for being. It could be finance, travel, fashion — you get the picture. Then you want to start branching out and overlaying topics: finance + students, travel + safety, fashion + Elon Musk, and so on. You’re attempting to grab subtopics of interest.


Every link builder will have a different approach to discovering these topics, gambling data singapore but the simplest way to get started is to grab a piece of paper and start scribbling ideas by word association. Just write as much as you can and you’ll find there’s lots of closely-related topic areas your content could delve into. (Tools like BuzzSumo would be invaluable here, but if you’re after a free alternative, I have been enjoying playing with AlsoAsked.com lately for related topic inspiration. Nothing is going to beat existing news content, though.


because if you question a tenuous link between your domain and topic matter, you can be certain journalists will, too. Link relevance is a whole other conversation to be had, but as long as it aligns with your client’s goals and you’re happy with showing them the link/coverage in full, you can’t go far wrong. As a team at Root, we scrutinize our data points and approaches a lot in the production phase of each campaign and we find that championing personal expertise and curiosity often leads to some interesting statistics.