Social media is a key element to impact users, so it is a good kuwait mobile phone number list channel to capture leads that are similar to our interests. On the other hand, email marketing is a great channel to communicate with the user and create a closer bond. Therefore, the combination of both can be the key to success in your digital marketing strategy .
We all know that Opt-in and Double Opt-in forms on a website are the most common way to capture subscribers. However, at the same time, there are some tips that can help us boost subscriber acquisition with the help of social networks.
1. Add the “Sign Up” button to your company’s Facebook page.
The first tip is to add a “Sign Up” button to your official Facebook page. It is an easy task to carry out and will cause users who are interested in your brand to “click” on the button and have easy access to your newsletter subscription. Let’s not fool ourselves, the easier we make it for users, the more likely we are to get them to subscribe.
2. Facebook user acquisition announcement
Another way to expand your email contact list can be through Facebook Ads . If you notice, in most ads there is a call to action that tells you what you should do. In this case, it is to subscribe, again with the “Sign Up” button.
FBAd_SignUp
3. Twitter user acquisition announcement
Just like on Facebook, on Twitter we can use the call to action and the text of the tweet to capture the attention of users and encourage them to subscribe to our database to receive our newsletters.
Twitter Lead Generation Call
4. Promote the download of content on your social networks
Another very easy and very common way is to share ebooks, studies, etc. on your social networks, anything that can be downloaded. For example, Digital Response shares its ebooks, benchmarks, and studies on email marketing on social networks. This way, anyone interested in reading its content will have to subscribe.
5. Pin engaging images on Pinterest and drive users to your signup forms
Whether it's to receive your newsletters or to download some content that has caught their attention, Pinterest is a very powerful social network, more so than many people think. Using eye-catching images will attract users' attention and, consequently, some will end up registering to your database.
In this case, the call to action is “Read more” which allows the user to continue reading related information on your website, where an opt-in form or downloadable content will await them.
