When we think about the field of Customer greece mobile phone number list Service and link it to email marketing, the first thing that comes to mind is probably the emails we send to that department when we have a question or a problem and the ones we receive from them to give us a response. However, we are less used to seeing how that department gets in touch with us without having previously started a conversation.
The reality is that, although it is less common, there are brands and companies that use the email channel to support and reinforce this area. Below we present a very good example from the company Burrow .
This email, as you can see, has a questions and answers format very similar to what we might find in the FAQ section of a website . To achieve a campaign of this nature, Burrow has analyzed what questions, doubts and concerns users had and has designed this email to answer them.
You may be wondering: If my company already has a FAQ section on its website, why do I need to run a campaign with the same information? What does it bring me?
While it is true that the information will probably be the same, you will agree that not all users in your database will have visited that section. In fact, some of them may have the same questions and therefore have not yet decided to make a purchase or hire your services. And this is where the power of this email lies: to resolve doubts while converting the prospects in a database into clients .
It is worth noting that Burrow's team did a great job identifying the most appropriate content/information to include in the email and shaping it perfectly to achieve a clear and original result, while also highlighting some of the company's value propositions.
