Features of a point of sale

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The point of sale does not only involve buying and selling products. Nor are they limited to a brand showcase. For the consumer, a strong need is created to experiment not only with the brand's campaigns and strategies but also with the environment. They want organoleptic experiences that lead to pleasant and repeated encounters and not to be limited to a functional level.

Therefore, we should re-evaluate each of the scenarios and go beyond mass or digital campaigns. We should stop thinking that the dynamics that take place in them have not evolved and investigate what is happening within them today. How the consumer relates to all the tools that this digital era provides.

Knowing how the customer experiences and feels the space and knowing if they recognize the concept that it gives them. Investigating the different perceptions that exist regarding the constant innovation of packaging, products, designs, shapes and distribution. The relationship (emotional and/or functional) and perception that is created with the service. I also recommend that you read: Innovation in products and services to improve the customer experience .

Really looking at who is the purchasing decision-maker, who interacts with our products and how they decide or who influences the final choice. How and why they use digital for searching but there is still a need for physical contact. What are the reasons why they only buy certain categories online and not others.

As well as the visual impact that the image generates and that afghanistan phone number create an emotional link between the scene and the consumer. And all this conglomeration can only be elucidated in the space where all these events occur: the point of sale.

It is not just about being more creative and technological. It is about knowing our consumer, the one who visits our sales channels, the one who carries with him an emotional cultural baggage that always represents him, the one who shows attachment to the spaces in which he moves, our Mexican consumer.

And so the different sales channels are today the last opportunity to communicate and relate with them in a more direct, personal and tangible way, in order to subsequently generate a strategy of any type with greater assertiveness.