What is the first thing you think of when you hear the word “Marketing”? When I ask this question, regardless of the environment, whether it is to teachers, students, businessmen or entrepreneurs, in most cases they relate it to Sales or Advertising. Bad? No, it is not entirely wrong to do so, it is wrong to limit the scope of a marketing strategy to just advertising and sales, why? Let’s see.
We live in such a fast-paced world where, if we are in a company, we have breakfast, lunch and dinner and hear the phrase “we have to sell more” and on the other hand, when we go out on the street, we are saturated with advertising messages that do nothing more than generate noise in our minds and forget the main value, both.
Sales have a single purpose: to generate an exchange that achieves an economic benefit. And advertising? To get a message across.
I invite you to read: Marketing strategies: Chi-square, Corrected Residuals and Perceptual Maps mean sales .
The importance of implementing a marketing strategy that works
When we talk about a marketing strategy we use advertising and sales as tools for a purpose, the greatest advantage and the best results are obtained when we manage to align both and integrate more means for the same purpose.
In this article we are going to delve a little deeper into traditional and digital uruguay phone number advertising, and how today we are ignoring a key element that would help us close the perfect triangle towards obtaining better results.
Someone once told me as a personal piece of advice that everything starts from within, and over time I have been able to see that the same thing happens in companies. Nowadays, it is very easy for any company to hire an advertising agency and ask it to prepare a campaign to communicate that they are the best, the highest quality and the ones that provide the best service, but it is not enough to say it.
Many people overlook or assume that there is no need to work internally on what is communicated. The perception today is that employees should focus on getting the job done well, and the marketer on translating it to benefit the end consumer. No! I insist, that is not enough.
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