How do brands connect with customers?

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The goal of any self-respecting brand is to get customers to fall in love with our products and services, to always choose us over our competitors and, in addition, to speak highly of us to their friends and acquaintances. In a word, to recommend us. How do we achieve this? By offering them a unique, different and, of course, very satisfying experience.

This is obviously not achieved only with a good price (which is also important) but with exquisite attention, a quality product/service and, ultimately, with an excellent shopping experience. To achieve this, we must first get to know the customer, know who they are, what they are like, what they want and what they need. Once we have this information, we will attack!

We share with you 3 myths that prevent us from understanding customer needs .

Social Wifi or Wifi Marketing
Wifi technology is currently one of the technologies with the greatest potential to increase sales and customer loyalty to a brand. A recent survey of 100 retailers revealed that almost half of retail entrepreneurs say that Wifi has increased customer loyalty and increased their sales by 3.4%.

Retail stores, restaurants and cafes, nightclubs, shopping centres or large stores, franchises, hairdressers and beauty centres, hotels, gyms and sports centres, study centres and universities, surgeries... For all of them, Social Wifi is a solution that helps them connect with their customers.

How does it work? Businesses provide free Wi-Fi to their taiwan phone number customers and use it to inform them about their products and services. It's quick and easy. The customer arrives at the store, searches for the store's network, selects it and connects with one of their social profiles (Facebook, Twitter) or through a contact form.

This system is beneficial for the customer, who can use the store's Wi-Fi for free. It is also beneficial for the business owner, who obtains a database of real customers that can later be used in targeted marketing actions.

For many, social Wi-Fi is becoming a true revolution in the digital experience to win over customers. Firstly, because thanks to social Wi-Fi we can differentiate ourselves from our competition by offering a value-added service such as free, secure and fast Wi-Fi (without cumbersome keys or long passwords).

In addition, we can exponentially increase our followers on social networks, as well as our likes on them, by connecting the Wi-Fi to these networks.

Important! We will be able to increase our customer database. We will also be able to get to know your customers better (we will have their name, surname, date of birth, city, email, among other interesting data) and we will be able to facilitate our marketing actions, which will be much more accurate.

Thanks to technology, the traditional store is rising from the ashes with a vengeance. However, competition with online stores is huge and the one that best understands the customer and knows how to connect with them will win.