We live in an age where having a cell phone is a necessity. We are connected to the internet for several hours a day and market research takes advantage of this to carry out, for example, mobile research through tools such as online surveys to learn more about consumers.
It is therefore important to ensure that surveys are designed with a focus on the unique opportunities and challenges this poses, so that our respondents are also engaged with our research project and we manage to increase our response rate.
Check out how to increase your survey response rate .
How to conduct mobile research?
To ensure a better design for your research, follow these tips:
1.- Conduct your surveys through your mobile app and website
Mobile devices are exactly that – mobile. Consumers are able to panama phone number carry their devices around with them and answer your questions on the go. Take advantage of this when designing your mobile research and get the data you need in real time.
If you have regular visitors to your site, you can have a survey that helps you gain insights from your audience. And if you have an app, you can set up a survey that your users can easily access.
Learn how to create surveys on tablets and improve your data collection process.
2.- Create surveys adapted to mobile screens
The mobile world is dominated by portability and the need for speed. Consumers use their mobile devices all the time, so we must strive to design them for accessibility and ease of response. Speed refers to the time it takes for questions to load, as well as the time it takes to respond and prevent them from abandoning the survey.
I share with you 3 key tips for designing mobile surveys .
3.- Do a simple mobile investigation
This seems obvious, but we often forget it. Simplicity is the key to achieving quality. Consumers answering on mobile devices will (on average) have a short attention span and will spend less time on each question. Therefore, it is vital that questions are short, quick and simple.
Try to avoid complicated questions, as you can quickly lose the interest of respondents.
I invite you to read: Keys to achieving effective mobile surveys .
4.- Keep the text large and easy to read
It may seem like just a small consideration, but on such a small screen, a minor design error could be the difference between a great survey and one that's impossible to answer.
How to make mobile surveys for small screens? While designing your mobile survey, make sure to test it on different types of screens and make sure it is easy to read and answer.
5.- Make sure the questions are easy to answer
Another simple tip that we often overlook is to make questions as easy as possible to answer, such as a slider question . A user-friendly interface makes the experience of answering market research questions much less frustrating for participants and will keep them more engaged.
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