but a means, and content marketing does not stand alone. Other forms of marketing, which in certain cases can be more effective, should not be overlooked.
Good direct mail campaigns still work, for example, and online/offline advertising can also produce desirable results, especially if the ads are based on direct response. Google has become so big and powerful by selling online ads by offering them offline for a certain amount for free. When content marketing is used in combination with other forms of marketing, its results can be amplified.
pitfalls of content marketing by Arend Landman.001
Of course it is tempting to start with Instagram right away. After all, it is new and hip. But as an organization that is not so wise. Images come to the viewer very directly. Instagram therefore immediately evokes a feeling about your brand, product or organization. You want to make sure that this is the right feeling. Therefore, first consider how you can use this medium as part of your content strategy. Is the medium a good addition to what you want to say? And what do you actually want to say? The answer to this question is not: that our product is so good.
Visual identity
Before you place all kinds of images on the internet, you need to know what you ultimately want to achieve as an organization. For an organic coffee brand, for example, this could be: that people in Europe can enjoy delicious natural coffee and thus contribute to a sustainable future. Then choose to show the natural production process of the coffee. This emphasizes the authenticity and naturalness of the product, which immediately evokes the association of delicious and sustainable. Think of photos of the coffee plants, the people who pick the coffee berries by hand and the jute bags in which the coffee beans are transported. In this way, you also give visual meaning to the identity of your organization.
Visualize your story, not your product
Is your product or company not really photogenic? No problem, a product usually does not provide a really exciting or inspiring image. Create the right context for your product. Choose a theme that fits your product. That theme does not have to have a direct link with your product, but for example with the lifestyle that fits it. For example, Red Bull very successfully claims the theme extreme sports and also carries this out on Instagram.
Use user content
All brands can be found on Instagram, says morocco phone data Nitrogram , the platform for brands on Instagram. This means that every smartphone owner can take a photo and tag it with your brand. So it is likely that there are already several photos of your brand on Instagram before your brand officially starts with Instagram.
This is also a great opportunity to discover your visual theme. What your target group posts about your brand on Instagram is the story that already works in images before you have put any energy into it yourself. What photos do people post about your brand? Make a creative translation of that and create the context. In this way, Instagram users can contribute to the lifestyle around the Innocent Smoothies brand via the hashtag #innocentinspires.
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