Their filter features will be most useful

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” Examples: Semrush vs Moz Best website hosting service Squarespace reviews Wordpress or wix for blog Transactional Transactional searchers are looking to make a purchase. This could be a product, service, or subscription. Either way, they have a good idea of what they’re looking for. Since the user is already in buying mode, these terms are usually branded. Users are no longer researching the product. They’re looking for a place to purchase it. Examples: Buy Yeti tumbler Seamless coupon Shop Louis Vuitton bags Van’s High Tops sale Navigational These searchers are looking to navigate to a specific website, and it’s often easier to run a quick search in Google than to type out the URL.


The user could also be unsure of the exact URL or looking for a specific page, e. tanzania business email list g. a login page. As such, these searches tend to be brand or website names and can include additional specifications to help users find an exact page. Examples: Spotify login Nike store MOZ beginner SEO How to determine search intent Consider keyword modifiers As we briefly noted above, keyword modifiers can be helpful indicators for search intent. But it’s not enough just to know the terms, you may also be wondering, when it comes to keyword research, how do you find these terms? Thankfully, there is a range of trusted keyword research tools out there.


here, as you can filter terms that include certain modifiers or phrases. Additionally, you can filter keywords by SERP feature. Taking informational intent, for example, you can filter for keywords that rank for knowledge panels, related questions, and featured snippets. Read the SERPs Another way to determine search intent is to research the SERPs. Type in the keyword you’re targeting into the search bar and see what Google comes up with. You’ll likely be able to tell by the types of results what Google deems the most relevant search intent for each term.