How to find the right keywords for your SEO?

[tonmoypramanik]

Indeed, to choose your keywords, you will need to build an Excel or Google Sheet file including several categories and above all many lines!

Anyway, that's how I work for my site and my clients.

Instinctive keywords
List the keywords that come to mind. Remember, first and foremost, you are also an Internet user and you also “Google”!

Don't hesitate to call on your colleagues, especially the sales, technical and after-sales services who work with your targets on a daily basis. They will have plenty of information on the wording that they can use, especially at the very beginning of their purchasing process.

Also consider using the information you have gathered from the persona interviews!

The competition's keywords
What is valid for your website is also valid for that of your competitors.

You can analyze your competitors' websites to identify the keywords they use most often indonesia email list and around which they have worked their SEO strategy.

For this you can use tools like SEMRush .

They will allow you to identify the keywords used by your competitors for the referencing of their website and to compare the state of your referencing on these expressions.

Keywords obtained through Google
Google provides you with a tool to help you define keywords .

An additional source for choosing your keywords.

You can also use Google Search Console to check which pages are the most visited on your website and which keywords brought the most visitors to your website.

From then on, you can identify the keywords that allow you to attract the best, most qualified visitors and generate the maximum number of leads.

Vital keywords
These are the essential words for your business.

The words you absolutely must use to describe your business. Do you have an online clothing store? Your vital keywords will be clothing, store, pants, T-shirt, etc. Do you have a real estate agency? Your vital keywords will be sale, rental, house, apartment, etc.

Important keywords
Important keywords are words used to describe your business but which, taken alone, do not define you in a relevant way. For example, my city, Le Havre. My web agency is based in Le Havre, in Seine-Maritime. It is not interesting for me to appear in first position in a Google search for "Le Havre" or "Seine-Maritime". On the other hand, appearing at the top of searches for "Web Agency Le Havre", I'll take it!

The combination of your vital words and your important words gives you more or less relevant key expressions.

Strong expressions
This is the complete list of phrases from the combination of your vital/important keywords, instinctive keywords, competitor keywords and those suggested by the Google tool.

Your Strong Expressions column will probably contain hundreds, if not thousands, of propositions.

If, as we advised you above, you have worked on your personas, then the interviews conducted have necessarily given you additional leads for your keywords!

Long tail keywords
Once you have listed all the types of keywords, mix them all together! This will allow you to get long-tail keywords.

You should know that in France, a Google search contains an average of 4 words. It is therefore essential to avoid keywords that are too broad and to favor expressions of several words.

This allows you to attract more qualified visitors and position yourself on less competitive keywords.

You cannot and should not naturally work on the SEO of your website for all these keywords. It is now important to sort by ensuring the interest of these expressions and the level of competition they are subject to.