In my SEO books and digital trainings I started talking about voice search in 2014: personally I have been using it for years in an increasingly intensive way because it saves me a lot of time, it is reliable and allows me to multitask.
Initially I only dictated my searches on Google, today I search on Amazon, dictate addresses on Google Maps, write documents on Google Docs.
As soon as you start using voice search on australia telegram phone number list smartphone, you will find it absurd to send messages by typing text as you do today. Last week while I was in Padua I showed how to activate the voice search icon on the smartphone. People were surprised and, a week later, they wrote to me thanking me for having opened a new world to them and for having saved them a lot of time.
It is no coincidence that even in the first quarter of 2018, according to Canalys estimates, Smart Speakers are the technological segment with the highest growth rate. Google, with its Google Home and Home Mini, has surpassed Amazon's Echo in sales. Be careful not to underestimate Xiaomi, a Chinese company that has been active mainly in the smartphone segment for a couple of years, but is increasingly launching itself with smart devices in every field, from bicycles to smart speakers. This week it opens its first store in Milan: you will hear a lot more about it.
Some forward-thinking companies have already commissioned us to do projects on how to leverage voice search within specific voice platforms. Let's take a few examples: if I search with my voice on Google Home: "what is the best online insurance?" how can I be selected for the answer? If I ask Amazon Alexa: "What is the driest diaper?" what do I have to do to be presented as the answer? These are the new questions of the Alexa, Google Home, Siri and Cortana voice platforms, on which SEO must work.
If you want a powerful competitive advantage over your competition, start working on it now.
