Video game marketing: a rapidly evolving sector

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Video game marketing is a trend. More and more companies are taking it into account when launching their products. Not only is it not something new, but everything seems to indicate that it is here to stay. Find out what it is and the most powerful examples of game marketing today.

What is video game marketing?
More and more companies are investing in video game marketing. That is, in promoting their games or consoles in such a way that they are aimed at a specific audience, whether on a platform like Unibet or a new release on Play, Switch, PC, etc.

One of the ways to market video games is by building customer loyalty. For example, by informing players about upcoming game releases , so that they are interested in buying them as soon as they are released. In addition, apart from building loyalty among existing customers, it also tries to attract potential customers from other platforms, for example. In the end, what is sought with video game marketing is to increase sales .

Of course, it's not always easy. Not everything works. To make the best marketing campaigns, you need to have technical knowledge and know who to target. It's much more specific. While other types of marketing target broad audiences, video game marketing focuses on more specific segments.

There is no typical audience for this video game industry in general, the reality is that the interests and demographics of players vary depending on the game, the country or the average age . For example, Fortnite is popular among under-18s, while games like Cyberpunk 2077 appeal to an older audience. That is why it is essential to implement actions that allow you to reach everyone and even individualized actions depending on the game.

Examples of video game marketing among companies
All video game companies invest in marketing, even if we are not aware of it at first. Here are some examples:

Nintendo Switch
In the case of the Nintendo Switch, it is a type of console that focuses on cross-generational marketing , using advertisements with actors of different ages to attract different generations of players. This is not at all a coincidence, because it is sold as a console valid for the whole family, for adults and children. That is why it seeks to reach the hearts of everyone, from the grandfather to the young man and even the child.

Hogwarts Legacy
This video game was one of the most anticipated in its day. Its marketing actions consisted bolivia whatsapp list of taking advantage of the popularity of the Harry Potter saga . To do this, it used traditional advertising media such as buses and posters in the subway, as well as specific actions at student fairs to attract generation Y. Also on the Internet.

Call of Duty MW2
Another of the big names in gaming is COD . In this case, it uses gaming influencers, such as Squeezie and Gotaga , to promote the game through advertising videos on the web. It is something that has always worked very well for it and it does not need more.

Nintendogs
Nintendogs implements a digital marketing campaign through promotional actions in physical points of sale and launch events. For example, such as at dog fashion shows in the UK . They have certainly passed the game.

Star Wars Jedi: Survivor
In the case of Star Wars Jedi: Survivor, it makes a strong commitment to social networks like Instagram , to promote the game through contests and publications adapted to the audience of each platform.

These strategies are not a coincidence, but are well-studied and highlight the diversity of approaches that gaming companies will use in 2024 to reach their target audiences and generate interest in their products.