How to appear first on Google Maps?

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Do you know Google Maps ? Yes, it’s Google’s mapping and GPS navigation service. But how well do you know it? Google Maps has 250 countries and territories mapped, over 50 million daily updates, and over 1 billion monthly active users 1 .

It is also a pillar of the local visibility of your establishments. Indeed, 86% of people search for the location of a business on Google Maps 2 . This tool is fully integrated into purchasing behaviors for local searches .

Being well positioned in Google Maps is therefore canada mobile phone number list essential to generate traffic in store . But how to work on your Google Maps SEO to appear in first position? Follow the guide, we'll explain everything!


1. What is Google Maps SEO?
2. Google Maps SEO is linked to your Google Business Profile
Conclusion


appear first google maps seo

1. What is Google Maps SEO?
Let’s start by defining Google Maps SEO . This is the local SEO of your retail locations in the Google mapping tool.

Google Maps gives a geographical view of the different establishments around consumers, what they offer, their customer reviews, photos, opening hours, etc. Everything that is useful for attracting customers to points of sale .

Being a navigation tool, it also allows you to easily click on the “Directions” button to see the shortest route to the selected establishment.

Thanks to geolocation, Google Maps allows you to reach targets present in the catchment area of ​​the points of sale. By displaying store data, it responds to the ROPO (Research Online Purchase Offline) behaviors of consumers who find out about the establishments around them before making their choice. As proof, 72% of consumers who carry out a local search online then visit a store less than 8 km from their location 3 .

Google Maps referencing therefore allows you to increase your local visibility and attract local consumers!

example google maps search appear first

Google Maps Search



2. Google Maps SEO is linked to your Google Business Profile
Local visibility on Google Maps is directly associated with Google business listings . These are your Google My Business listings that appear on the map. It should also be noted that 36% of local SEO depends on your Google listings 4 .

Effectively managing your presence management is therefore essential to be well placed on Google Maps.


Optimize your Google My Business listings
To be ranked first on Google Maps, all elements of your Google listings must be completed carefully.

Name : Your business name only. Following an update, it should not include other business or geographic elements. Also, be sure to standardize it across your entire network.
Description : details about your business. Take the opportunity to write it by including your local SEO keywords .
Categories : 1 main and 9 secondary. Complete the secondary ones only if they are relevant to your business. For example: Restaurant + Japanese.
Address : your location. Essential for geolocating you on Google Maps! It also allows the tool to create routes to your points of sale.
Schedules : remember to update them during exceptional times such as public holidays or inventories.
Telephone and email contact details .
Website.
Images and videos : they are increasingly important for your local SEO . Know that listings with 1 image receive 71% fewer calls and 75% fewer redirects than the others 5 .
Services: indicate your different services such as delivery, click and collect, etc.
Google Posts : Much like social media, Google Posts allow you to add fresh content and regular updates that fuel your local SEO .
Links to your social networks : you can now add links directly to Facebook, Instagram, LinkedIn, etc. Don’t miss out!
Customer reviews : managing your customer reviews leads to better SEO in Google Maps . For your review management to be effective, collect as many customer reviews as possible and respond to 100% of messages.


google my business file first google maps