It can be said that there are currently two ways to prospect clients: passively, with inbound marketing, and actively, with outbound marketing. See the difference and learn how trial classes fit into your strategy.
Trial Classes – How to Attract Students and Clients
As mentioned earlier, Inbound Marketing aims to get customers to come to you by providing quality content. Some examples of strategies for this are:
Blog posts;
Free courses;
Experimental classes;
E-books;
Traditional marketing, meanwhile, focuses on direct approach, identifying the target audience and going directly to them to make the approach. Some techniques are:
Outdoors;
Website advertising
TV and radio advertisements;
Email Marketing, etc.
In short, while in the first you seek and develop ways brazil business fax list to attract customers to you, in the second strategy you must identify who your potential customer audience is and approach them.
Both types of marketing have their value, but it is worth noting that traditional marketing uses tools that require greater investment and may not be as accessible to a new and small company.
Inbound Marketing, which includes offering trial classes , however, can be more accessible, as the investment required is basically time and knowledge.
Inbound Marketing is the public's and consumers' response to a market and a society that is increasingly connected to technology.
By providing potential customers with something they are interested in, such as trial classes, you can attract them to your company and demonstrate the quality of your services.
From this point on, it is easier to convert and sell your product, effectively turning it into a consumer.
Advantages of Inbound Marketing for Lead Generation
Inbound Marketing is primarily a friendly approach. It focuses on offering something before asking or requesting anything. The approach is focused on building a relationship with the customer.
This strategy makes a proposal to the consumer and hopes that they are interested enough to seek it out.
It is a more natural way to invite potential clients, which offers efficient results and can provide more benefits for your gym business.
This strategy can help build a robust, strong brand in the market and help generate leads and customers. Learn more about the advantages:
Qualified audience: when it comes to creating relevant content, this is exactly what your followers and interested parties expect: quality material that can add information.
If you create posts on topics related to your business, people who visit your blog will do research on the topic and will certainly be interested in what you have to say.
These visitors are leads with a high chance of being converted because they are searching for exactly what you have to offer.
Trust and Credibility: there is a big difference between pushing/selling a product at any cost and offering it in a balanced way.
For example, if you offer trial classes, even though you don't pay anything for it, it generates trust and the client feels grateful towards you.
This is one of the first steps in building a relationship with your client.
From this first contact, even if the person does not consider themselves ready to make a purchase, you guarantee a potential lead and continue to work on your relationship by providing other types of content.
This is how you will gain more credibility and authority with your customers, who will also become promoters of your brand.
Sales cycle
This cycle is the time it takes from the first contact with the potential buyer until the actual closing of the deal. This is a very important aspect to consider when adopting a marketing strategy, because the longer this time, the more expensive this cycle becomes.
Modern companies that opt for Inbound Marketing typically have a shorter sales cycle, completed in approximately thirty days. This is due to the relevant and personalized content delivered to the lead, which speeds up the sales funnel towards decision-making.
A shorter sales cycle is a huge advantage for those who have little capital investment and need to attract new customers more quickly.
Reduced costs: inbound means providing content to the consumer and therefore initially you only need internet and dedication.
Offering free trial classes , for example, is a way to use the entry fee to promote and sell your course with little investment.
After all, what did it cost you? Time, preparation and hosting on an online platform only.
The same goes for writing blog articles, participating in webinars, podcasts, updating your social networks, etc. The means of producing content are available to everyone and the vast majority are free.
There is no need to invest large sums in newspaper and TV advertisements, as in outbound marketing, which generates greater savings of resources for you to invest in more assertive and focused strategies.
Real-time measurement results
Successful marketing is always results-oriented and, to achieve this, we need to design metrics to monitor the effectiveness of the actions implemented.
Carefully monitor the data from each of your strategies and don’t be afraid to try other approaches if the results aren’t going as expected. Trial classes can be great allies in capturing leads and converting customers!
