Establish a style guide

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A style guide helps maintain consistency across all your brand communications, ensuring that every visual and textual element reflects your corporate identity. It will help you develop your various communications materials more easily, maintaining visual consistency and also speeding up the production process.

Make sure you have a logo usage policy or communications kit that you can easily share externally, so that your logo is used to its fullest potential, even by others.

Think of a payoff

Call it a payoff, or a tagline, or whatever you like: these are the 3 or 4 words to associate azerbaijan telegram data with your logo, which can help you articulate and explain your positioning a little better. If you have chosen a super creative brand name, the payoff can help you “come back to earth” and give some more descriptive suggestions about your sector of belonging.

Optimize your online presence

A well-designed and SEO-optimized website is essential to explain your project in more detail. Naming, logo and payoff are super synthetic elements that speak with emotions and images. On a website, however, you can have more space and words available to tell who you are, your project and so on. Furthermore, from the site you can not only attract visitors, but also leads and potential customers.

Engage your audience

Use social media and other digital channels to engage with your audience. Building a community around your brand can increase customer loyalty and generate positive word of mouth.

Do it all yourself or ask for the support of a branding agency?
Many startuppers struggle with a lack of resources, and so the founder is also the sales manager and the marketing chief….and customer care. Or, they tend to ask for support from individual freelancers who offer individual services: an art director who makes the logo, the web designer who develops the site and so on.

Why, instead, turn to a structured agency like Eclettica-Akura ? A branding agency , uniting different professional figures within it, who work in synergy, can follow you on a broader spectrum.