Among the professional speakers we invited to the 2nd edition of the Master, we were able to count on Jesús San Román , Co-Founder of Binfluencer, who informed all the specialists who are training in the Master in Digital Marketing at the University of Salamanca about the advantages of working with a tool that facilitates the launching and planning of advertising campaigns with influencers and the intermediation with them, since, as we will see, on some occasions it can be difficult and slow.
The three ways to contact influencers
Brands and influencers can contact us in three different ways:
Three ways to contact influencers
Organically :
That is, by searching online, you discover the influencer bulk sms uk then contact him or her privately. This method of contacting them can be time-consuming (and therefore costly), and yet marketers often don't find what they're interested in.
Talent agencies as a bridge between top talent and brands.
These agencies promote and facilitate the intermediation between influencers and brands, similar to a “modeling” agency. In other words, they work “by catalog”, with greater or lesser use of software during management.
with Artificial Intelligence techniques and technologies such as Machine Learning, among others, facilitating management and streamlining the entire process, from hiring to execution and completion of the campaign. In short, time is saved and the candidates found are more attractive to brands, since they fit better with their values, audiences and products.
For this reason, it is very important to know the role of influencers in digital marketing strategies and to use tools that help us find the right promoter for our brand, given their importance.
