If you are this type of professional, you are in the right place!
Continue reading and find out more about sales training and how it can help you sell even more:
What is sales training?
Just like in any area where training is important, it is no different in sales. It is through this tool that a salesperson can access the best techniques and methods that can help during the sales process, making them even more assertive.
Furthermore, it is possible to form an entire team with the same guidelines, which makes everything even more harmonious, quick and effective.
According to the American Society for Training & Development , sales training is divided into three categories:
Self-study : Here, the seller can board members email lists count on readings and activities with instructions already programmed.
Classroom training: Participation in lectures, group discussions, case studies and the famous “role play”, when you simulate a situation based on theoretical teachings.
On-the-job training: Provide leaders and salespeople with the tools to put all the theory they have learned into practice.
Even if separated into 3 distinct categories, it is recommended that sales training be conducted combining all categories, after all, this way it is possible to obtain the best results.
How to make training available to salespeople?
Now that you have an idea of what sales training is, understanding which formats can be offered is important to define which is best for your sales team.
There are several ways to offer this training, such as:
A standard training action for the area, which can be carried out by any salesperson;
Program focused only on leaders;
Mandatory training, such as: launching products or services;
Training carried out in a virtual environment.
To help you understand better, I have separated some formats that can be used during training, especially at this time of isolation due to Covid-19:
1. Lives
I'm sure you've watched some live streams during quarantine, right? Me too! It's clear how much progress this tool has made in recent times.
This format is very good when we think about the ease of interaction with the training facilitator. We can call it an instant tool, in which feedback happens at the same time and ends up offering an even more dynamic relationship during the training.
2. Video classes
Often the most important point for a professional to be able to participate in training is flexible hours.
Using the video class format, also called recorded content, the salesperson can watch the training whenever they want, or better yet, whenever they can!
This way, classes are made available on a dedicated platform and it is possible to watch the training whenever necessary.
The only negative point is not being able to interact with the facilitator during the training, but it is common for communication tools, such as email, to be offered so that questions can be answered.
2. Knowledge pills
Those short audios or videos that are sent in WhatsApp groups and that, while they can be consumed instantly, convey the message chosen by the organization.
This is a method widely used by leaders to train their teams during their routine, on a “day-to-day” basi
