Brand standards guidelines are essential when creating and distributing social media content.
Brand standards guidelines inform your entire team:
The voice and personality of your country b2b & b2c email list brand.
How to approach specific topics – political, product-related, etc.
Which colors and design assets must always be associated with the brand.
Having this document ready ensures your entire team is accurately representing the brand in every social media post and interaction.
Another key step is to develop a social media review process. This process will serve as a safeguard against social media content that does not properly represent the brand or violates brand standard guidelines.
