Demand Generation is a team sport where multiple disciplines within marketing and sales work together to achieve the best results.
Our co-founder and CEO, Brian Cohen, explains this in this short video. Make sure to watch until the end and subscribe to our YouTube channel .
Author's biography
Brian Cohen StoryLab.aiBrian has over 15 years as a marketing venezuela business email list strategist and visionary leader with a track record of transforming the marketing function and driving it to new heights for several SaaS companies as an advisor, consultant, and employee. He has spearheaded highly successful campaigns that captivated target audiences, optimizing the marketing funnel to maximize conversion rates and accelerate sales cycles.
Brian Cohen is also the co-founder and CEO of StoryLab.ai. You can find out more about Brian on LinkedIn .
Video transcript (automatically generated)
Demand Generation is not a function in itself. Demand Generation is a team sport.
It requires product marketing to support us with information and feedback from our customers. Combining that with how we can best support them from a solution standpoint. Branding and messaging . That team is very important in what we do. Aligning with the sales team and the BDR team is super important as well.
We need to help inbound BDRs understand what they are trying to do to better serve our customers. We need to support our outbound team with information and air coverage and we must always be aligned with sales. Every message we send must touch the marketing BDRs. With sales, we must have perfect alignment at all times with what our message is with what we are trying to deliver and support the audience. We also need to understand this process all the way to revenue.
teams becomes crucial in making sure that we don't put all this emphasis and work in the beginning from the demand generation team and then forget to connect with the BDRs and the sales team and end up dropping out at some point. All that work that we did is not getting the
revenue because we weren't aligned with the BDRs and the sales team so that they knew what to expect as we drove this audience and converted them
