Creating content is not the hardest part of running a profitable website or business.
He also can't think of any content marketing ideas.
The hard part is understanding your audience and their needs and making sure the content you create is effective and helps you achieve your content marketing goals .
In this article, we will go over how to come up with effective content marketing ideas with the help of AI .
We will share strategies, tactics, and free templates and resources.
Gone are the days of creating a random piece of content because you saw or read something.
It's time to set up your Content/ Inbound Marketing Strategy , do your keyword research and come up with new content ideas based on that.
Thought Leadership vs. SEO Content Ideas
First, let's get one thing out of the way.
Not all of your content ideas need to tie into your keyword research (which we’ll get to in a moment). Sometimes you need to create content to educate your audience even if (almost) no one is searching for that piece of content .
Maybe you want to be the first to cover that topic, maybe you've received feedback from your customer support or sales team that people need a specific piece of content.
Of course, you should go ahead and plan those pieces of content into your content calendar.
The point is, though, that when coming up with new content ideas, they should be:
Help him become a thought leader;
Support your customer success or sales department;
Attract SEO traffic ;
A combination of all three.
A big no-no is content ideas based on: "I saw or read a similar article and... why not?"
Get started with your content marketing strategy
If you want to be effective with your content, you need a strategy.
We have created a simple and short step-by-step guide to help you japan business email list set up your Content Marketing Strategy and created a Growth Storytelling Framework with different strategic and tactical templates to help you achieve your goals.
Includes content marketing strategy, keyword research, content idea template, and more.
You can access it here for free .
Email registration is not required.
Growth Storytelling Framework by StoryLabAI
Growth Storytelling Conceptual Framework
Content Marketing Strategy Example
Content Strategy Template Within the Framework
Come up with content ideas based on content topics from your keyword research
After setting up your content marketing strategy, we recommend doing your Keyword Research (Complete Guide & Template) .
During your research, you may find new content topic opportunities based on what people are actually searching for and how competitive the keywords/topics are.
Keyword research example
Once you have identified the content topics you want to start creating content around, you can simply copy/paste your keywords and topics into StoryLab's AI Content Idea Generator and get new content ideas.
StoryLab.ai’s content idea generator runs on the OpenAI network, so the ideas it generates are unique. There’s no big Excel sheet or anything it’s pulling data from, which means your competitors won’t get the same ideas from using StoryLab.ai.
Here's an example of what it might look like when you copy and paste keyword ideas from your keyword research into StoryLab.ai:
Content idea generator example
Initial results can already help you generate new content ideas.
However, the better your input, the better your output.
Just like Google or any other fancy tool, the more you help it understand what you need, the better it will perform.
If you were to search for 'blog title examples' on Google, you wouldn't just type in 'blog' and expect it to read your mind.
