Therefore, it is difficult for people who cannot afford the advertising budget to advertise. In addition, airing a television advertisement takes a certain amount of time because it requires planning, production, and screening. () Radio advertising am radio advertising Radio advertising is advertising that is broadcast during radio broadcasts. People listen to the radio while doing something else, such as driving a car or doing housework, which is called "listening while doing other things." It is said that the imprinting of the sound of radio advertising is strong in long-term memory.
merit Radio advertising allows you to choose the time slot, so niue email list 150000 contact leads if you purchase time on a radio program that your target audience likes, your information will reach the people you want to reach. It is also said that there are four effects that can be produced by radio advertising. Recency effect: Customers consider purchasing your product Imagery transfer effect: Increasing purchase intent by recalling a product Boost effect: Increased awareness of products and services Frequency effect: Listening to a radio ad multiple times helps people remember the product name In other words, radio advertising can help increase awareness and encourage purchases.
Disadvantages Radio ads cannot appeal visually. Therefore, it is difficult to convey detailed information . , they may ignore the ad. It is necessary to use celebrities and pay particular attention to the expression. It is also difficult to verify the effectiveness of radio ads. () Newspaper advertisements am newspaper advertisement Newspaper advertisements are advertisements that can be placed in newspapers. There are national newspapers, local newspapers, and trade papers. We live in an age where we can read the news on the Internet, but even in such an age, people who subscribe to newspapers still trust the information.