Think quickly: how many marketing campaign vehicles do you know? You can imagine several and nothing prevents them from being used by the same company in a single campaign.
This strategy exists, it is common and it has a name: Multichannel Marketing. It is an approach that has been refined over time.
Today, brands can explore a variety of platforms, from a traditional billboard in big malls to an email.
It is common for some to focus their actions more on vsome formats than others, even to give preference to the medium most used by their audience. However, carrying out a strategy on several channels simultaneously can also be interesting.
In this post, we will show a little more about Multi-Channel Marketing, how it works and how we can make the most of it.
Keep reading!
What is Multichannel Marketing?
Multichannel marketing is a strategy aimed at executing marketing campaigns on multiple platforms simultaneously.
The idea is to make the most of its potential, ensuring that the campaign adapts to different channels, generating a unique perception and, at the same time, reaching the target audience through different dissemination resources.
The advancement of digital was instrumental in providing a positive expansion in the number of channels through which marketing strategies can be disseminated.
Although Digital Marketing is a reality that is becoming more prevalent in the market every day, we must not forget that, at the same time, some traditional offline practices can be highly effective and impactful on consumers.
Multi-channel marketing generally allows brands to use online and offline platforms in combination.
Therefore, it is common to advertise a campaign and simultaneously disseminate it on channels such as:
social networks ;
television;
e-mail;
websites ;
printed materials (magazines, newspapers, banners, and outdoor displays);
retail (in-store advertising and even pop-up stores).
Main objective
When it comes to Multi-Channel Marketing, there are very simple goals that need to be achieved. The main one is to ensure that, regardless of the channel, the campaign reaches the target audience .
It can be captured by any of these channels, more than one of them, or even all of them. This creates a complete perception experience for that campaign.
