The third stage is target audience analysis . In social networks, a company interacts not with abstract people, but with potential clients, and the better you know them, the better quality content you can make: get into their fears and pains or, conversely, into positive emotions.
The client can tell you about it, or you can use social media analysis and statistical data to get to know the audience better, and therefore interact with it more effectively.
It is also necessary to choose a tone of voice — a business & consumer email List style of communication in social networks . It also relates to community management, when you as an SMM specialist or administrator respond to a client in a social network. How formal is the company in communication? Does it communicate with a certain amount of humor, can it afford to joke, or is all communication within the framework of business ethics?
The general rule in social networks is to be more friendly and open, try to communicate on a person-to-person level. However, if we are talking about a large company or B2B, this imposes certain restrictions on communication even in social networks.
Tone of voice is an important part of the strategy that is recorded before work begins - before the copywriter is given a brief and the technical specifications are set, before community managers start answering clients' questions on social networks.
