New media, new ways of communicating. None of this is new. That is why we have seen numerous developments in marketing where, today, there are different types of strategies, such as Offline Marketing, Digital Marketing and Performance Marketing.
In this post, we will talk about the last one, Performance Marketing. With this content you will learn its definition, how to apply it and its main benefits. Go ahead!
What is Performance Marketing?
Most companies today use Digital Marketing. However, not all of them work with Performance Marketing.
Performance Marketing is nothing more than a type of cabo verde email list 235 contact leads Digital Marketing in which all actions are focused on results based on data analysis .
To be even more specific, this type of marketing aims to identify whether the investment made in digital media is paying off .
Through detailed analysis, it is possible to check the performance of each of the ads and their specific metrics . Indexes include CPC , CPA and CPL.
Those who apply Performance Marketing use different Digital Marketing tools and platforms to monitor the performance of each of their ads .
Only in this way will you be able to know how to improve your results, as you will be able to identify the bottlenecks in your campaigns and act quickly to correct them.
You've already realized that metrics are the foundation of Performance Marketing. That's why, below we show you the main KPIs that you should pay attention to when using this type of marketing. Keep reading!
Impressions
When we talk about online media , we have the concept of impressions, which means how many times your ad has been shown to the public. This metric is separated by channel ( Facebook , Instagram , Google Ads ).
One very important thing about impressions is that they are not the number of people who saw your ad . That's because the same ad can appear more than once to the same user. So the number of impressions will be the total number of views.
Complete guide to Google Ads banner
Clicks
The fact that your ad is shown to your audience multiple times may not be a success metric. You should compare the number of impressions to the click-through rate of each piece.
The ad can only be effective if its click-through rate is good . Which means that the ad text is touching exactly the consumer’s pain.
If the click-through rate is low and the number of impressions is good, the advice is to do an A/B test , changing the art or the text. Then you realize what is the best way to interact with the public and, consequently, increase your click-through rate .
