something you’re struggling with we want you to know you’re not alone. The content marketing landscape is changing fast (Thanks Google!) so it’s common for businesses to not know where to start, or not know what the very lea rich peoples phone numbers st you should be doing. We thought it might be helpful to throw out a few simple places to start.
First we want to say this…try not to over think content, but DO think about it. The little time you focus on it will pay off big in terms of online brand visibility. Here are our ideas (Of course this is not a comprehensive list so please be sure to share your ideas and tips in the comments below).
1. Blogging. Write one blog entry every week. Pick a day of the week to post it and do that every week. Pencil your blog writing time on your calendar, and stick to it! If you need ideas to blog about look no further than other blogs and online resources. Check out our Content Creation Lifecycle Infographic for a look at curating content. You can do it! Time is the biggest factor here. But again, don’t over think blogging. Just do small posts to start. As you get into the habit start building larger/longer posts that show your expertise at a deeper level.
2. Commenting. Comment on blogs you read. You’re already there…get busy and interact. Don’t be too promotional; just share your ideas and thoughts. Occasionally, if you write your own content that’s related to an article or blog entry you’re reading, you can comment and post a link to your own content. You have to be careful not to be too promotional when comment and linking to your own content. Make sure it’s very relevant. Also, many blogs don’t allow links so know the source. Again, comments are content. They show you can think for yourself, you’re relevant, and have an opinion.
