Core Components of Political Branding in the Digital Age

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Today, political campaign managers and marketing specialists need to know far more than audience analysis and relying on traditional means of managing a campaign. They must be able to choose the right software and escape vendor lock-in, as well as purchase hardware, test out the feasibility of platforms, and pivot on all that once again, depending on whether the candidate wins or loses.

Whereas traditional branding was confined by american mobile number list the limitations of mass media, digital branding leverages the interactive, micro-targeted, multimedia-friendly nature of online channels and data insights to create dynamic, personalized experiences that resonate with specific voter segments and turn a person into a proper brand.



However, don’t disregard all the vectors of traditional marketing materials, as some tactics can be adapted to the digital age. Your run-of-the-mill flyer, poster, or pamphlet has much more mental staying power if you include a QR code on it which directs the audience toward your online presence.

Political branding in the digital age is about connecting with people online, being real, and standing out. Here are the key components of this process.