An SSL security certificate is a fundamental component of your site's security, as it encrypts all information and makes it secure against third-party exploits.
In a previous article, we discussed the precious green padlock in the browser bar, which indicates that your site has verified security. This aspect is becoming increasingly important to users when they want to browse and purchase, hire a service, or enter contact information on a website. If a site isn't secure, they'll simply leave the page without a second thought.
However, it's not just about security, as SSL security gambling data japan certificates also play a significant role in your website's ranking and organic traffic:
It offers security and confidence to the user
The main reason for achieving effective, organic traffic to your site is to have a trusted site. If a user visits your website and sees a red padlock or HTTP instead of HTTPS, they'll immediately opt to check out another site. Having all these security measures in place will let the user know they're on a trusted site, thereby increasing your traffic and potentially converting.
Allows you to analyze traffic sources
If you don't have an SSL certificate, your site will display HTTP instead of HTTPS in the navigation bar, and all organic traffic will be marked as direct. This won't allow you to understand your users' behavior since you won't have access to this information or the sources that bring your users to you.
Related content: Digital Advertising Statistics in Chile 2024: Investment, Trends, and Market Growth
Better search engine rankings
In 2014, Google announced that having an SSL security certificate and HTTPS protocol benefits search engine optimization efforts, as the search engine algorithm prioritizes secure pages.
This, among other factors, can bring your site to the top of the search rankings, significantly increasing your site's organic traffic.
The best way to become friends with Google is to understand that changes are constant over the years, and that today, more than ever, it's a strategic priority to stay up-to-date by optimizing our search engine rankings on Google for our business.
As the father of modern marketing, Philip Kotler, would say, " The future is not in front of us. It has already happened ."
What are you waiting for to start your SEO Web Positioning strategy?
And if you fall asleep and wake up in 20 years, what will be the first thing you search for on Google?
We remind you that if you want to learn how to position your website in Google search or create your own advertising there, we recommend our comprehensive Google Specialist Program.
- Board index
- All times are UTC
- Delete cookies
- Contact us