Customer satisfaction & authenticity as a sales flywheel

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There's a third aspect that contributes significantly to sales growth. It's so obvious that it should be self-evident. But that's not the case for many brands.

Ensure high customer satisfaction.

How exactly do you achieve this? By solving your customers' problems and fulfilling their needs with your product. By creating good expectations and presenting your products authentically. By constantly striving to improve your products spain phone number data and the customer experience. High customer satisfaction ensures a low return rate and increases the repeat purchase rate. Both of these increase your sales.

Your product must provide outstanding added value for your customers. But how exactly do you find out what your target audience wants? By listening. Read social media comments about your brand and the product reviews in your store or on Amazon. Send surveys to your existing customers to find out what improvements they would like. Implement a survey on your website and ask abandoned cart customers the question "Why didn't you buy?" shortly before they leave the site. Take your customers' feedback to heart and try to improve your service and customer satisfaction step by step.

The fashion startup erlich textil achieves impressive customer satisfaction, achieving return rates of just 20%. This achievement becomes even clearer when compared to the industry-standard 80% of About You. What's the secret of erlich textil? Co-founder Benjamin Sadler explains in our Digital Commerce Talk that this is primarily due to their authentic marketing. They use good photos of models who look like you and me, so customers can identify with them. An emotional and empathetic customer approach that builds a bond with the brand. Excellent customer service, including live consultations. Measurements and size charts that adhere to German standards. And products that customers feel so comfortable in that they voluntarily take photos of themselves in them. This authentic UGC is the best advertising you can do as a company.