How do we achieve this? The main thing to phone number list india achieve this trend is to put customers at the centre of the marketing strategy and establish a constant dialogue with them through traditional channels, but also through everything that new technologies offer us: social networks, email marketing, content generation, applications, CRM... In short, taking advantage of the possibilities of artificial intelligence to put them at the service of the customer. In this way, we will not only reach a wider variety of targets , but we will do so in a more qualified and targeted way.
Buy local and sustainability
As a result of the pandemic, we find ourselves with a consumer who is more aware of purchasing local products and sustainability .
That is why, within these trends for shopping centres, it is worth remembering that the marketing strategy must be aligned with the centre's sustainability policy. Carrying out good practices, aligned with the 2030 Agenda and the Sustainable Development Goals (SDG) and making them known to the customer, will help project a more environmentally responsible image and make the customer perceive it as such.
