Huawei and Oppo: What's holding them back?

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One of the most notable findings of the analysis is the decline in interest in brands such as Huawei and Oppo, which have seen a drop of more than 30% in searches over the past year. In the case of Huawei, trade restrictions imposed by several countries and the absence of Google services have directly impacted its competitiveness, while Oppo may be facing difficulties in differentiating itself in an increasingly saturated market.

This downward trend suggests that Spanish phone number database india consumers are opting for brands that offer seamless access to global software and app ecosystems, putting Huawei and Oppo at a disadvantage compared to rivals such as Google and Samsung.

Trends in Europe: Apple's hegemony with regional nuances
At the European level, the analysis also reveals some interesting patterns. As we mentioned, in France, Apple continues to dominate with 15,180,000 searches in 2024, almost twice as many as Samsung (9,007,000 searches). However, the most striking fact is the presence of TCL as the third most searched brand with 5,145,000 searches , which may be related to a strong marketing and distribution strategy in France.



In Italy and Germany, Apple and Samsung are in a constant battle for leadership, although Xiaomi continues to consolidate itself as the third most popular choice. In Portugal, the picture is slightly different, as Xiaomi is closer to Apple in searches, suggesting a greater penetration of the Chinese brand in the Portuguese market.

“Having this detailed information is essential for any technology company that wants to stay ahead in a market as competitive as the smartphone market. Understanding which brands and models generate the most interest allows companies to fine-tune their business strategies, identify growth opportunities, and improve their positioning against the competition ,” says Fernando Angulo, Senior Marketer Research at Semrush .