Contrary to what you might think, Product Marketing and Product Management managers do not perform the same activities.
The main difference is that while the Product Manager's responsibility is to create and define new products and features, the Product Marketing team's job is to bring all these ideas to the target audience.
To help you better understand the differences, let's look at the responsibilities of the leaders of each of these types of Marketing:
Product Marketer:
Position the new product and its features with messages.
Help the Sales Department close more sales.
Have a deep knowledge of the market and the competition.
Drive product demand and adoption.
Product Management:
Consumer development.
Be the voice of the consumer internally (in the company).
Deep knowledge of competitive products and relationship with new technologies.
Ensure the team delivers the right product.
Speaking externally, there are many aspects to consider when usa b2b leads launching your product so that your current base and target audience begin to become aware of what your company offers.
So the first thing you need to do is focus on the channels, media or places where you will give this knowledge. You can use all of them or you can use just some; it is up to you and the needs of your product:
Social Media.
Physical store.
Product launch event.
Blog.
Landing Page.
Exclusive product preview (before official launch).
Promotional event/campaign (in person and/or online).
Whichever one you choose, you should make sure to include all the product features as well as all possible information: prices, product demonstrations, available colors, measurements, material used, etc.
Conclusion
Ensuring the success of a product until it becomes relevant after some time has passed since its launch: that is what Product Marketing is all about.
It depends on how mature your business is, but a simple and robust spreadsheet system could be the first step toward achieving success for your clients.
The opposite of this would be full automation at scale, whereby much more mature companies can track the status of hundreds of customers and communicate with them completely automatically.
