Now, B2B sellers are leveraging AI to be more effective, and in this article, we explain the benefits of AI for B2B sales and how you can adopt it to increase your company's revenue.
Benefits of AI in B2B sales
These are the most notable advantages:
1.- Optimize the sales process with data
According to a study by Hubspot , salespeople who use artificial intelligence (AI) and automation in their daily work report that they are more frequently using data-driven tools provided by these technologies. These tools range from sales forecasting to lead scoring and channel analysis.
Additionally, B2B sellers highlight that one of the biggest benefits of employing automation and AI tools in their sales functions lies in AI ’s ability to leverage data and optimize their processes. These findings are in line with another report that highlighted the growing importance of data in sales strategy.
2.- Save time on manual tasks to focus on selling
Another goal that B2B salespeople surveyed by Hubspot are pursuing is improving brazil phone number list the efficiency of the sales process. Approximately one in five salespeople identified that leads were abandoning deals due to the excessive length of the sales process.
According to an AI survey , artificial intelligence tools that automate manual tasks such as data entry and scheduling emerged as the second most used tool in sales.
Collectively, AI tools are revolutionizing the sales process by taking over routine tasks that used to consume salespeople’s time, allowing them to focus on strategic tasks. This efficiency is particularly highlighted by those salespeople who find automation/AI tools focused on automating manual tasks to be the most effective in achieving their business goals.
3.- Write promotional content and messages
Generative AI tools (like ChatGPT ) that help write sales content or promotional messages for potential customers are the third most popular use case for B2B marketers.
These marketers primarily use AI to repurpose messages and tailor them to different audiences, write messages to potential customers, or repurpose messages for leads by adapting them to different formats, such as turning an email into a LinkedIn message .
91% of sales professionals say tools are effective in helping them achieve their goals.
How to build a B2B sales strategy with AI?
The first thing you'll need to consider when developing a B2B sales strategy is to evaluate the ways in which you can use AI .
At this point, you should keep in mind that, in addition to the main applications of AI in B2B sales , there are various additional ways to apply it according to your needs, such as simulating sales calls, qualifying leads with chatbots , and reaching potential customers and generating leads through chatbots.
