Create landing pages specific to your DEM target

[armdrejoan]

The landing page , or the landing page of your email, is an essential element of your DEM campaigns and should not be generalized. The structure of the page, the focus on creativity and personalization, the insertion of strategic calls to action specific to your target, are just some of the key elements to customize.

Think of a common landing page for actions chinese overseas asia database dedicated to different categories such as hotels and real estate agencies: if the final recipient, a hotel manager, found himself in front of a common page, without customizations or calls to action (offers, discounts) dedicated and also referring to real estate agents, he would perceive the massive sending of your message and the poor customization.

Then use the best persuasive copywriting techniques .

A DEM dedicated to your target , in fact, includes a landing page that in content and structure is an extension of the email, which pushes the recipient to make the conversion (subscription to the newsletter, purchase, use of a discount, etc.).

It is not only important to personalize what you write, but also the design and creativity of your DEM landing page.

Use distinctive traits related to your target: personalized creative elements capture the attention of those who read the page and allow them to increase the perception that your email was dedicated directly to the user. Therefore, play on the graphics of the landing page, trying to maintain coherence between the appearance of the email and that of the landing page.

The advice therefore is not to make a hodgepodge of your DEM campaigns, but to divide the ingredients well (i.e. the main elements that make an email marketing campaign successful) based on the recipient of your dish (your email message).

DEMetrio has learned to personalize its email marketing campaigns based on its target. Have you learned the lesson?