The sports club, on the one hand, using engineer database lists, can promote its activity in search of potential financiers who can contribute to the development of the sports activity and its brand in the territory . Sponsor companies, on the other hand, can obtain from sport a significant showcase that - in exchange for an initial expense - can significantly increase their visibility and, consequently, their turnover.
The key to this process being successful is obviously the content of the message between clubs and companies. This must be clear, concise and not dispersive, in order to be able to arouse interest. Each sports club obviously has its own different characteristics, together with its own path and history, but the leitmotif to underline - and which in fact unites - is the weekly movement of hundreds, if not thousands, of people (among athletes and fans) following their activities. And placing the emphasis on this heritage can undoubtedly contribute to the approach of companies interested in a sponsorship .
Sport, in addition to having a ludus component , is becoming, over the years, an increasingly economically relevant business . And, especially for the "smaller" companies, promoting their business on the territory through means such as social networks, e-mail and the web, can represent a survival tool that should not be underestimated.
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