The amendment declares "null any business owner database with which the tourist-accommodation company undertakes not to practice towards the final customers, with any method and any instrument, prices, terms and any other conditions that are better than those practiced by the same company through third parties, independently of the law governing the contract".
Federalberghi welcomed the approval of the amendment with satisfaction: "It is a decision that gives reason to the market and to common sense and establishes a new and more correct balance in the relationship between hospitality companies and multinational intermediation companies, completing the path that the Antitrust had begun and timidly left unfinished", states Bernabò Bocca , president of the association.
A success for the hotel sector which has kept the dialogue on the topic alive in recent months, starting with the appeal to the Antitrust last May.
A success that opens up a challenge. Is it enough to offer more advantageous rates to beat the competition? Can non-substantial economic differences compensate for the additional services offered by intermediaries to users? And is the independent hotelier able to provide online promotion and indexing in the same way that the OTA could?
Certainly a change in consumer habits is necessary , at least those of 85% of customers, that is, those who book their rooms through intermediaries.
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